
It’s not very hard to believe why tourists flock to Amalfi and expectantly wait to drive along the infamous Strada Statale 163. The charming towns atop cliffs, turquoise waters, and beautiful views make driving on the Amalfi Coast route an absolutely a once in a lifetime experience. It is often referred to as one of the most scenic drives in the world, so much so that travelers consider it a can’t-miss attraction within its own right.
Driving on this world renowned scenic route can be a feat, especially in a rental car. Freedom to explore hidden paths, taking your time to drive down the coast in a self drive car can perfectly complement your Italian seaside getaway.
This article focuses on the realities of hiring a car and dancing the drive that is the Amalfi Coast Road.

The Costiera Amalfitana is a stunning 50-kilometer stretch of coastline in Southern Italy. Located in the Campania region, the highway connects towns like Sorrento, Positano, and Amalfi to Salerno. Also known by the name Strada Statale 163 Amalfitana, it took nearly twenty years of blasting cliffs and carving tunnels by hand to complete this engineering marvel in the 1850s.

The reality is that driving the Amalfi Coast is frustrating and bit stressful in a nutshell. The views are most definitely worth it, but don’t expect a totally stress-free drive where you can relax and simply enjoy the views. There is hardly a straight stretch of road on the entire drive.
Here’s a list of pros and cons to weigh when planning to drive on one of the most stunning coastal roads in all of Europe in a rental car:
Access to remote and less touristy villages
Highly convenient if planning multi day trips
Enhanced freedom and flexibility to explore
Stunning views from the road
Unmissable experience for adrenaline lovers
Instagram worthy photography opportunities
Might be intimidating for those used to driving on the left
Finding parking can be a real hassle
Sharing the road with large SITA public buses or local town buses can make driving intimidating
Roads are notorious for their sharp turns and narrow lanes
Verdict: If your trip is only limited to Amalfi Coast towns, then relying on ferries and buses offering guided tours might be the most practical choice. But if you plan on exploring the wider Campania region during off peak season and don’t really mind driving stress and high parking costs then hiring a car might just make the most sense.
The Amalfi Coast region stretches 34 miles down the west coast of central Italy, and there are multiple towns for travelers to explore. What all of the towns do share is the SS163 highway, otherwise known as the Amalfi Drive. This particular road can take travelers directly to the various towns that call the Amalfi Coast home. In total, there are thirteen Amalfi Coast towns: Positano, Praiano, Furore, Conca dei Marini, Amalfi, Atrani, Scala, Ravello, Minori, Tramonti, Maiori, Cetara, and Vietri sul Mare. See below for an Amalfi Coast map showing the location of each town.
There are a couple of routes ideal for exploring Amalfi Coast, but ultimately the best option for your individual trip will depend on the arrival destination. The most stunning part of the coast is the 36 km (22 mile) stretch between Positano and Vietri sul Mare. Our suggested itinerary below begins in Vietri sul Mare, travels north to Amalfi with a stop in Ravello, then continues on to Positano before catching the autostrada north to Naples or Rome. Encompassing one day, the recommended day drive route is great for travelers who don’t plan on staying overnight and finish the drive in a single day.
| Route | Distance | Drive Time | Suggested Stop Duration | Highlights / What to Do |
|---|---|---|---|---|
| Vietri sul Mare → Cetara | ~7 km | ~15 min | 30–45 min | Harbor walk, coffee by the sea, anchovy products, photos |
| Cetara → Maiori | ~9 km | ~20 min | 45–60 min | Seafront promenade, beach stroll or swim, lemon pastries |
| Maiori → Minori | ~3 km | ~10 min | 30–45 min | Pastry stop, quiet town walk, optional Villa Romana |
| Minori → Amalfi | ~4 km | ~15 min | 1.5–2 hrs | Duomo di Sant’Andrea, lunch, piazza, paper museum |
| Amalfi → Atrani | ~1 km | ~5 min | 15–20 min | Tiny village, bridge viewpoint, quick photos |
| Amalfi → Positano | ~17 km | ~50–60 min | Scenic pull-offs | Cliffside viewpoints, coastal photos |
| Positano → Sorrento | ~16 km | ~45–60 min | — | Scenic drive, less curvy coastal stretch |
| Sorrento (end point) | — | — | 1–2 hrs | Historic center, Villa Comunale views, dinner |
Useful Advice: Salerno Costa d’Amalfi Airport (QSR), Railway Station (Stazione di Salerno), and Downtown are strategic locations to begin the journey owing to their short distance from the Coast. And you can easily drop off the car hire at Naples Capodichino Airport, Sorrento Downtown, Fiumicino Airport (FCO), Ciampino Airport (CIA), Rome Termini, or other nearby locations.

The SS 163 is not an easy road, requiring careful and cautious driving. We would recommend not underestimating the challenging logistics of exploring Amalfi Coast by car and researching properly. Understanding local driving etiquette is highly recommended for an uneventful trip. Here are a few considerations that one must keep in mind when planning to drive the infamous ‘Divine Coast’:
When driving through curves, the best advice is to delay steering as much as possible to stay completely within your lane. Expect a slow journey encompassing numerous sharp curves and lengthy tunnels. Some of the off-the-beaten-path locations, like Furore, Conca dei Marini, Grotta dello Smeraldo might have limited access to vehicles. Hence, there might not be any other choice than walking on foot to your desired destination. This bumper-to-bumper chaos is particularly prevalent when renting a car in the peak tourist season.
Check the availability of parking spaces in real time before beginning your journey. If you plan on parking on the streets, pay close attention to the color of lines for the parking spaces. The white lines indicate free parking, yellow lines indicate resident-only parking (also shown on vertical signs), and blue lines indicate paid parking areas (shown on vertical signs along with rates) with meters that accept cash or card. It is always advised to display your parking ticket clearly in your car. Especially in regions where parking is scarce, the renters might need to navigate the crowded streets on foot. This might not be the most ideal option for those carrying large suitcases or people with limited mobility
Anyone planning to visit this beautiful region must check the updated regulations for Limited Traffic Zones (ZTLs) before setting out on the journey. The penalties for entering these restricted areas can result in hefty fines. ZTL zones are always marked with vertical signs, so pay close attention to those.
Hire the smallest car you can find to navigate the tight curves and narrow parking spaces. Opt for a Fiat 500, but you can hire even smaller ones. The narrow and winding roads of the drive might make maneuvering a larger vehicle a really difficult task. Especially avoid risky behaviours like speeding and overtaking. We would like to advise against hiring an electric or hybrid car, as recharging stations are still few and far between on the Amalfi Coast.
To limit congestion for this particular drive, changes to legislation have been introduced to levy restrictions on when cars can access the busiest stretch of the SS163 from Positano to Vietri sul Mare. Cars with a registration plate that ends in an even number cannot access the Amalfi road between 10am and 6pm on even-numbered days. For cars with a plate that ends in an odd number are banned between 10am and 6pm on odd-numbered days. This rule is exempted for Residents of the 13 towns, Taxis and NCC cars, Public transport, and Police and emergency service vehicles. However, rental cars are NOT exempt from the alternating license plate rules on Italy’s SS163 Amalfi Coast. It is therefore advised to double check your rental car’s license plate’s last digit and follow the alternating schedule, or risk fines.
The Amalfi Coast (Costiera Amalfitana) is a 50 kilometer (34-mile) long stretch in Campania region of Southern Italy.
While driving the SS163 is an unforgettable experience, it’s definitely not relaxing if you’re uncomfortable driving close to cliffs, reversing on tight roads, or navigating without clear shoulders— for it can feel stressful, not scenic.
The cost of a car rental on the Amalfi Coast can vary depending on several factors, such as availability, the offers of the individual rental companies as well as terms and conditions. In general, for a small car, prices range from 30 to 70 euros per day in low season (October-April), while in high season (May-September) they can reach 70-150 euros per day.
For travelers beginning their journey in Salerno, the most convenient locations to pick up a hired vehicle are Salerno Costa d’Amalfi Airport (QSR), Railway Station (Stazione di Salerno), and Downtown. For those starting their journey from the other end i.e. Sorrento, Naples Capodichino Airport and Sorrento Downtown locations are the most ideal.
The Amalfi Coast stretches approximately 30 to 34 miles (50 kilometers) along the Sorrentine Peninsula in southern Italy.
Here is the list of accommodation options for those planning stays while visiting Amalfi Coast:
The ideal time to plan the Amalfi Coast drive is during the shoulder season, such as May and late October. In particular, the spring & fall seasons are ideal for taking on the Amalfi Coast drive. Fewer crowds and overall pleasant weather mark this period.
The main towns on the Amalfi Coast are Amalfi, Positano, and Ravello.
Yes, renters can easily hire high-end convertible car rentals for popular models, including BMW, Mercedes, Audi, for driving on the Amalfi Coast.