
Whatever your reason for renting a car, choosing the right pickup location in Italy is as important as choosing the right vehicle, especially when it can add or save a hundred dollars or so on the booking cost.
Airport bookings are convenient, making them a preferred pickup location for most travellers. Others like to pick up from a city centre supplier branch for cheaper rates, while some arrive via train and collect the car from the station itself for the rest of the journey. But finding the best place to hire a car in Italy also requires one to consider factors such as when to book, local surcharges, ZTLs, and how they plan to explore the country.
This blog covers average prices and practical aspects of renting a car at airports, in cities, and at train stations in Italy. Compare these options against your travel requirements and book a suitable, affordable option for your next visit.

Airports offer quick and easy pickups upon arrival, along with longer opening hours and larger vehicle fleets. Travellers at most airports can rent cars from suppliers operating from on-site counters and nearby branches. Some even provide complimentary shuttle transfers, so those with heavy luggage or mobility issues can travel easily to and from an off-site supplier office.
Hiring a car directly at the airport can particularly benefit travellers planning road trips, exploring the countryside, or traveling between regions. Below are some popular airport locations where an economy car can be hired for an average of €35 – €80 per day. Needless to say, rates can exceed €100 per day during peak travel season or when booked at the last minute.
24/7 service at nearly all major airports
Widest fleet selection
Easy access to highways and the city centre
Time saving after long international flights
Flexible one-way returns before your flight
Easily reachable supplier counters within most airport terminals
Supplier counters are usually located within the passenger terminal
About 10-20+% location surcharges
Limited availability during holidays or major festivals
Fewer and more congested parking spots in the high travel season
Refuelling charges for airport returns are higher than filling up yourself

Travellers already staying in town can choose a nearby city centre location instead of renting at the airport. A majority of the local suppliers serve from downtown offices, which is usually more cost-effective and convenient for one-way travel between cities. The fleets they provide are mainly vehicles suited to local roads and traffic conditions.
This means one can hire a localised mobility solution, including the highly sought-after economy car, at an average daily rate of €25-€60. Besides other notable tourist attractions in Italy, you can make a reservation in the following cities for hassle-free pickups:
Comparatively cheaper daily base rates
No airport fees
Easy to reach pickups and returns for those accommodated in the city centre
Freedom to visit out city areas that are difficult to reach by public transport
One personalised vehicle instead of multiple taxis for travelling with families or in groups
Flexibility to make changes in your itinerary on the spot
About 10-20+% location surcharges
Limited and costly parking
Entering (even by mistake) restricted parking zones (ZTLs) with an unauthorised car can incur heavy fines
Accessing most historic centres is generally easier (sometimes the only way) with public transport
Some supplier branches may be closed on Sundays or public holidays
Zona a Traffico Limitato (ZTL) or Limited Traffic Zones are restricted areas in almost all major Italian cities. Each entry into a ZTL without the required permits can incur fines of €80-€300, or more.;
Even permitted vehicles may drive in these zones during the periods specified on the ZTL signs, often indicated by a white circle with a red outline. Before hiring a car near historic city centres in cities like Florence or Rome, you must confirm the correct pickup route and exit from the supplier to avoid a ZTL fine.
Parking spaces in Italy are marked with blue, white, and yellow lines to specify paid, free, and reserved spots, respectively. There are also underground or private parking services near crowded attractions, which you can easily reach on foot.
Parking in blue-lined spaces usually costs around €1-€2.50 an hour. Yellow parking bays are reserved for local vehicles; tourists are not allowed to park there. It’s always wise to check the entry signs to confirm any time restrictions, even if you find an empty spot in free white-lined parking.

The Italian rail network is a low-cost yet fast way to move from one city to another without having to deal with traffic. Hiring a car at a train station is a great option for travellers who prefer not to use on-airport pickups or city centre collections, as it avoids the hassle of entering restricted ZTL areas. It saves them time, which they can utilise for the rest of their road trip.
The average daily rental price for an economy car at an Italian train station starts from €30-€70 for the most part. Meaning that deals here are cheaper than airports but somewhat higher than city or downtown pickups. A self-drive hired vehicle can take you to places where a train may not, including but not limited to Volterra, Lake Como, and the Appian Way. Search for available deals to book a desired car for a comfortable road trip from the following railway stations:
Train stations are usually located in city centres, so you can easily reach your hotel
No airport detours or related surcharges
Travel one-way with easy pickup at one train station and drop-off at another
Extensive connection to major highways and local roads
Immediate pickups if you’re simply arriving by train
Head straight towards your destination without entering historic
Limited opening hours equal longer waiting times in queues in peak travel seasons
ZTL areas in some of the streets close to the Rome and Florence train stations
Limited parking space
Within close proximity to heavy city traffic
Refer to the table below to understand the average per-day car hire costs at different pickup locations in Italy throughout the year.
| Season | Airport | City | Train Station |
|---|---|---|---|
| Low (Nov – Mar) | €30 – €45/day | €22 – €35/day | €25 – €40/day |
| Mid (Apr – Jun) | €45 – €65/day | €35 – €55/day | €40 – €60/day |
| High (Jul – Aug) | €70 – €100+/day | €60 – €85/day | €65 – €90/day |
*The figures are merely estimates that change depending on individual renter preferences, such as car type, booking period, location, supplier, and additional factors. Enter your travel details in the booking form to know the accurate quotes for available deals.

The following charges are generally added to the base rental price of a deal. You can refer to the price breakdown on the booking summary page before finalising the reservation.
An additional fee (usually included in the deal) is charged by suppliers operating at airports. The exact amount of the airport surcharge varies by location and covers higher operational and concession costs for the supplier. This is another reason for higher rental costs at airports than for city centre bookings.
Hiring a car for pickup at one location and returning it at a different location incurs an additional drop-off fee. The fee is mainly based on your chosen one-way route, car type, and supplier policies. It’s often included in the quoted deal, but the supplier can also charge it separately.
Rental companies charge a daily fee of about €10–€25 for bookings by young drivers, generally those under 25. Given that driver requirements vary among suppliers, you can find the exact fee in the relevant terms and conditions before booking.
Adding one or more extra drivers to drive a car during the rental period requires an additional driver fee (often per day, sometimes a flat rate). Some deals may also allow a first additional driver at no extra cost.
Returning the car after the scheduled drop-off time can cost you an additional hourly fee or a full-day rental. Some suppliers may allow a short grace period of about an hour. Since this is not standard practice, you should adhere to supplier drop-off policies in the contract to avoid additional fees.
ZTLs (Zona a Traffico Limitato) are restricted traffic areas where unauthorised vehicles are not permitted by law. A ZTL fine is issued for each unauthorised entry. This fine, along with an administrative processing fee, is charged by the supplier even if you return to your home country.
Travellers are usually offered rental cars with a Full-to-Full fuel policy. To that end, they must return the car with a full tank, as received at pickup. Some suppliers may also offer a Same-to-Same policy or other options. In any case, a refuelling fee and service charge apply if the car is returned with missing fuel.
Cross-border travel from Italy to neighbouring EU countries may be allowed by some suppliers after prior approval. For that, not all car types may be allowed for cross-country rental. An additional fee and insurance coverage may also be required.

Car hire deals for airports are generally pricier as they also include location surcharges. This can increase costs by around 10-20% than in bookings made in city centers or other locations. Airports also have better vehicle availability and longer opening hours, which in turn lead to higher costs.
Yes, a variety of one-way rentals that do not require a round trip to the pickup location are available in Italy. Though a drop-off fee for your chosen car type and the distance between the pickup and return locations will apply. To find suitable one-way deals, enable the ‘Different Drop-off Location?’ in the booking form and conduct a car search.
Unlimited mileage is generally included with most rental deals, but some suppliers may impose a daily mileage cap on certain vehicles in specified locations. Driving the car beyond the permitted distance leads to a per-kilometre charge. When searching for deals, you can check the inclusions or use the mileage filter to confirm that unlimited mileage is included at no extra cost.
Economy and compact cars are typically rented by most travellers in Italy for easier driving in crowded areas and heavy traffic. These are particularly ideal for budget-conscious travellers. But if you’re travelling with family or large groups, an SUV or minivan is highly recommended for the required spacious seating. The best car type basically depends on your specific travel needs.
The minimum age for car hire is usually 21. Drivers as young as 19 may sometimes be accepted by some suppliers, but certain vehicle categories may be restricted to those aged 25+. A young driver fee may apply to renters under 25.
Short-term hires across various car categories are available throughout Italy, meaning you can book a vehicle for just one day. As the minimum booking period is 24 hours, a full-day rental will be charged even if you use the vehicle for a few hours. It’s still important to specify the booking period beforehand. You may be charged for another full day for any delays after the scheduled drop-off time.